CREATE A BOOK PROPOSAL PUBLISHERS CAN'T IGNORE
Proposals Made Simple delivers a complete blueprint for clarifying and pitching your book, from Senior Editor Will Parker Anderson.
Buy Now
SO YOU WANT TO PUBLISH YOUR BOOK?
Â
Most writers have the same plan:Â write the manuscript, send it to a publisher, and hope for the best.
The result? Silence. Or a polite “no” that comes months later—if it comes at all.
There’s a better way. A strong book proposal makes your idea clear, compelling, and easy to say “yes” to. It’s your book’s trailer—the sharp pitch that opens doors to agents and publishers.
Proposals Made Simple is your step-by-step guide to building a professional proposal—taught by a Senior Editor at Penguin Random House. I’ve reviewed hundreds of proposals. I know what makes them sink or stand out.
Inside the course, you’ll get insider strategies, real examples, and done-for-you templates you won’t find anywhere else. No more guessing. No more generic advice.
This is everything I’d teach you if we sat down 1:1. If you’re serious about publishing, this is your next move.
Build the proposal that gets your book out of your head—and onto the shelf.
MORE THAN JUST THEORY
Â
1. INSIDER STRATEGIES FROM A SENIOR EDITOR
Proposals Made Simple is packed with best practices I’ve picked up after evaluating hundreds of book proposals.
2. READY-TO-GO PROPOSAL TEMPLATE
A complete book proposal template, ready for you to fill in as you complete the course. So you don’t waste time on graphic design or trying to figure out what to include. It’s all done for you.
3. REAL-LIFE EXAMPLES
I take you beyond principles and frameworks and actually build a full proposal throughout this course, right in front of you一to reinforce what you’re learning and spark creativity.Â
ENDORSEMENTS
Jordan Raynor,
author, entrepreneur:
“I've met 10+ editors at publishers big and small. Will Anderson is one of the smartest. With his active front row seat to some of the best book proposals in publishing, Will is the guide you need to craft a book proposal that lands the deal you're looking for.”
J.T. Tapias
Entrepreneur | Health & Nutrition Coach
 “Every single agent responded to the proposal he helped me craft. If you’re on the fence, just know his work commands attention and opens doors.”
Rachel Gnom Â
Writer | Entrepreneur
“Will’s guidance turned my idea into a clear, attention-grabbing proposal. He helped me solidify my idea and land an agent quicker than I imagined.”Â
Vanessa ReynerÂ
Speaker | Author
“Will helped me create a book proposal that instantly turned the heads of literary agents. He also helped me refine the message of my book and pinpoint how to capture my ideal reader.”
Don Gates
Literary Agent | Founder of The Gates Group
"You will benefit greatly from Proposals Made Simple. Over the years, I have seen first-hand how Will has crafted and developed clear, stimulating, and effective proposals. This course will train you well."
Â
Rory Green
Literary Agent
“There is no voice in the publishing world more attuned to what moves a book from a simple concept to a robust proposal than Will. He’ll help your project stand out in a crowded market.”
D.J. Snell, Â
Literary Agent | Founder of Legacy LLC
“Will is well-schooled in the art of writing proposals. As a literary agent, I am always grateful for a proposal Will has penned because he covers all the important elements necessary to evaluate whether an author is a viable candidate for a publishing partner.”
WHAT'S INCLUDED
EVERYTHING YOU NEED TO SHAPE, SHARPEN, AND PITCH YOUR BOOK IDEA.
As I’ve evaluated proposals for years, I’ve taken extensive notes: what works, what doesn’t, and why. Proposals Made Simple channels all my learnings into a step-by-step framework for building a sharp, compelling proposal—one that gives your book idea the clarity it deserves and a far better chance of catching an agent or publisher’s eye.
BOOK PROPOSAL 101Â
In this lesson, you’ll learn insider secrets about how to package your idea. I’ll also share the two most common mistakes to avoid.
COVER PAGE & TABLE OF CONTENTS
I’ll teach you how to reduce friction for busy publishers and make your proposal easier to navigate, pitch, and say yes to.
BOOK OVERVIEWÂ
Great ideas fall flat when they’re unclear. This lesson gives you a powerful framework to craft a 1-sentence, 1-paragraph, and 1-page pitch—so you never stumble through describing your book again.
AUTHOR BIO
You have one shot to introduce yourself. How do you show your credentials without writing a boring resume? You’ll learn the three crucial elements of your author bio.Â
TARGET AUDIENCEÂ
A book for everyone is a book for no one. This lesson helps you identify your primary readers so your proposal is focused and market-savvy.
BOOK FEATURES
Do you know how to position your book? I explain 7 proven strategies for creating bonus features that make your project stand out.Â
PLATFORM & PROMOTIONÂ
The section most writers dread. I lay out four tactics to present your platform (even if it’s small). Plus, I’ll give you a sample marketing plan you can run with.
COMPARABLE TITLES
Discover where your book fits in the market and how to articulate your unique angle.Â
BOOK OUTLINEÂ
Struggling to organize your book outline? I’ll walk you through my 3-step process, plus I break down 5 proven ways to structure your book.
CHAPTER SUMMARIES
Here you’ll learn the H.I.T. method for hooking readers. No boring summaries aloud一just compelling snapshots to make publishers curious about your ideas.
SAMPLE WRITING
I’ll unpack 4 strategies to make your sample writing sing.
READY TO CREATE A BOOK PROPOSAL PUBLISHERS CAN’T IGNORE?
BUY THE COURSE
$497
Do It Yourself
âś“ 11 in-depth lessons
âś“ 110 minutes of instruction
âś“ Instant access to all the material
âś“ Step-by-step instructions for your entire proposal
âś“ Writing frameworks to save you timeÂ
âś“ Bonus book proposal template
✓ Bonus “How to Structure Your Book” content
âś“ Bonus “How to Write a Hook” contentÂ
âś“ Lifetime updates
âś“ Lifetime accessÂ
WHO THIS COURSE IS FOR?
Not everyone is going to be a right fit for Proposals Made Simple.
You’re a good fit for this course if:
✅ You’re a non-fiction writer looking to land a traditional book deal
✅ You’re hungry to grow as a writer
✅ You know that, like anything, “showing up every day” and patience is required to get published
âś… You understand publishing is a business and therefore you need a strategic plan to land a book deal
✅ You’re willing to reassess or even pivot from your existing book idea
âś… You have a long-term vision for your publishing career, not just one book
You’re not a good fit for this course if:
❌ You equate success with just buying a course
❌ You’re looking for a one-size-fits-all formula to getting publishedÂ
❌ You’re unwilling to pour thought and creativity into your proposal
❌ You just want a book deal but don’t enjoy writing
❌ ”How do I land a book deal?” takes precedence over “Do I really have something meaningful to say?”
Â
Â
FREQUENTLY ASKED QUESTIONS
Who is this course for?
What is the refund policy?
Is this course for fiction writers too?
Will this course help me land a book deal?
Who are you? Why should I listen to you?
How long will it take to complete the course?
Ok, I’m sold. What happens after I buy? And will the content be “dripped out?”
WHO'S BEHIND THIS?
Hi - I’m Will Parker Anderson. I help non-fiction writers grow in their craft and publish their work.
I meet tons of writers who want to publish a book, but they’re unsure where to start. What’s worse, online proposal templates and publishing advice is generic, vague, and unhelpful.Â
That’s why I created Proposals Made Simple一a course born out of my experience as a senior editor at Penguin Random House. If you want no fluff, step-by-step instruction, and tools you can use again and again to present your ideas in ways publishers prefer, this course is for you.
No shortcuts here. Just practical tips from a non-fiction editor. If that interests you, I think you’ll enjoy this course.
As writers, we all need someone to teach us, equip us, and encourage us. That’s what I hope to offer you here.
I’m rooting for you.
READY TO CREATE YOUR BOOK PROPOSAL?
A complete blueprint for clarifying and pitching your book, from Senior Editor Will Parker Anderson.Â
Buy Now